After 10 years in the grind, it’s time for a fresh chapter.
We’ve always been about doing one thing well - roasting and brewing coffee that hits different. Every cup we serve, every bean we roast, every detail we dial in is about creating something worth slowing down for.
This year marks a decade of doing what we love. And with that milestone, we wanted our brand to reflect who we’ve become - sharper, bolder, and unmistakably us.
Why We Rebranded
When we first started, Meebz Coffee Roasters captured our passion for small-batch roasting and doing things a little differently. But as we’ve grown, so has our vision.
We’ve evolved our brand to M Coffee - a name that’s simpler, easier to remember (and pronounce!), and more in tune with how we show up today.
This rebrand is about more than just a new logo or colour palette. It’s about expressing the energy, confidence, and personality that’s always been at the heart of what we do.
It’s a reflection of the people behind the coffee — the roasters, brewers, and everyday drinkers who share our obsession with getting it just right.
What’s Changing
You’ll start to see our new look roll out across:
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Packaging: bolder, louder designs with our new M Coffee identity
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Website: a refreshed online experience that’s easier to navigate and shop
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Socials: a more defined personality - confident, modern, unapologetically coffee-obsessed (plus a handle change to @mcoffee.nz)
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Café: updated signage, décor, and a few surprises in-store (including new merch and seasonal brews)
These changes will roll out gradually - so you might still spot some of the classic Meebz look around as we transition.
What’s Staying the Same
Everything that really matters.
We’re still roasting daily in small batches, sourcing high-quality beans, and obsessing over every detail of flavour and consistency.
The same team. The same care. The same drive to help you find your perfect cup.
What’s Next
We’re kicking things off with a one-day celebration this Saturday at our café - with a limited-edition Tiramisu Dessert Cold Brew, free filter tastings, and a sure-win lucky dip for the first 100 drinks.
After that, expect to see more collaborations, exclusive drops, and experiences that celebrate our love for the craft and the people who make it worth it.
From Meebz to M Coffee - the name might be simpler, but the mission stays the same: To roast, brew, and create coffee that hits different.
Here’s to the next chapter.
Cheers,
Mike